Web-first content strategy, explainers, and conversion-aware messaging.
Outreach to LGBTQ Catholics and Cardinal Gregory's Call for Unity
Long-form digital feature showcasing audience-centered storytelling, sensitive subject framing, and clear editorial messaging.
Result: Top-10 most-read feature in its section week of publication.
Interactive Neighborhood Briefing
Modular web copy designed for scrolling updates, reader retention, and fast content refresh cycles.
Result: 31% longer average time on page after content restructure.